Hi, I’m Maureen Mahood, Broker-Owner of SellYourHomeCharlotte.com.
Let me start with a number that might surprise you: in the last 90 days, 616 homes in Mecklenburg County expired without selling.
These weren’t just fixer-uppers or overpriced luxury listings. Many were average homes—just like yours—that never found a buyer.
Meanwhile, the homes that did sell closed within weeks at 99% of their asking price. The difference comes down to one thing: strategy.
The Story Behind an Expired Listing
When a home first hits the market, buyers are curious. They click on the photos, compare the price, and decide if it’s worth scheduling a showing.
But here’s the psychology:
- If the photos are dark or cluttered → buyers assume the home is neglected.
- If the price is too high → buyers scroll right past, thinking “they’re unrealistic.”
- If marketing is weak → buyers never even see the listing online.
That curiosity window is short. Once a home sits, buyers start to wonder “what’s wrong with it?” and the listing goes stale.
That’s exactly what happened to those 616 homes.
Why Homes Expire in Charlotte
Looking at the most recent expired listings, the patterns are clear:
- Overpricing from Day One
Buyers shop by comparison. If your home is priced above similar listings, it won’t make the cut. - Poor Presentation
Cluttered rooms, weak curb appeal, or DIY photos kill buyer interest before they step foot inside. - Limited Marketing
Today’s buyers live online. If your listing isn’t everywhere they scroll—MLS, YouTube, Instagram, Zillow—you’re invisible. - No Plan
Some agents simply “list and wait.” Without a pricing strategy, negotiation plan, or marketing rollout, homes slip through the cracks.
How to Relaunch the Right Way
The good news? An expired listing doesn’t mean your home can’t sell. It just means the first attempt wasn’t done right.
That’s why I created RelaunchMyHouse. It’s my step-by-step system designed specifically for homes that didn’t sell the first time.
When I relaunch a home, here’s what changes:
- Professional photos, video, and targeted digital marketing
- A smart pricing plan based on real-time market data
- Prep advice so buyers see move-in ready, not “project house”
- Negotiation strategies to keep more money in your pocket
The result? Stale listings get a second life and sellers finally get to the closing table.
FAQs
Q: Can I relist my home right away?
A: Yes, but only if you change the approach. Simply re-entering the MLS with the same price and photos won’t fix the problem.
Q: Do expired listings sell for less?
A: Not if they’re relaunched correctly. Many sell closer to list price once they’re repositioned with the right strategy.
Q: What should I change when relisting?
A: Start with pricing, presentation, and marketing. Even small updates—new photos, staging, or curb appeal—reset buyer perception.
Q: Is it my fault my home didn’t sell?
A: In most cases, no. It’s usually the strategy, not the property, that failed.
Q: How long will it take to sell after relisting?
A: In Charlotte, homes with the right plan are still selling in about 30–45 days.
Bottom Line
If your home didn’t sell, you’re not alone—616 other sellers just experienced the same thing. But expired doesn’t mean unsellable. It means your home needs a better plan, a fresh presentation, and the right agent driving the process.
Learn more about my RelaunchMyHouse process. Or get started with a free home value report.Call me at 704.621.3066 or email maureen@sellyourhomecharlotte.
Disclaimer: All market statistics are based on data from the Canopy Realtor® Association and raw MLS data for Mecklenburg County in the last 90 days. While care is taken to ensure accuracy, numbers may change as new closings are recorded. Always consult with a licensed real estate professional for the most current information.