The Situation

The seller had been using this Stonehaven home as an Airbnb.

Once the last guest left, she was carrying two properties and ready to simplify.

Her goal was clear:

Get top dollar and sell quickly.

The Challenge

We were priced at the top of the market for the neighborhood.
There were also multiple homes for sale at the same time.
At this price point, buyers expect everything to be dialed in.

What I did

Prepped the home with paint, repairs, and staging
Highlighted the pool and outdoor space with professional photos + video
Marketed heavily online and directly to neighbors
Hosted multiple open houses and generated 16 showings

The Result

• Initial offer: $750,000
  Final sale: $770,000 (99% of list price)
  Days on market: 14 (vs 47 average)

Where the Seller Made Money

• Negotiated price up by $20,000

  Cut repair costs from ~$20,000 to ~$5,000

  Reduced buyer agent commission (saved ~$3,850)

What Sellers Should Take From This

Pricing high only works if the presentation supports it
The first offer is your biggest opportunity to negotiate
The right buyer often comes from targeted exposure—not just the MLS
Inspections are negotiable if you understand the deal