How I sold

6744 Wheeler Drive

for 99% of list price

in just 14 days

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Initial 14-Day Strategy

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The Results

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List Price

$775,000

Initial Offer

$750,000

(Negotiated +$20,000)

Final Sales Price

$770,000

(99% of list price)

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Days on Market

14

(70% faster than average)

Showings

16

(3x the market average)

Buyer Origin

Neighbor referral through targeted outreach

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"Maureen is a great realtor. She makes the process so easy. She is experienced, educated and very connected throughout the community. She stays up with current real estate issues and trends.”

-Jennifer Nelson, Local Guide

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I had worked with Jennifer for years, as she had owned her Stonehaven home for a long time and eventually turned it into a rental property. When her tenants moved out, she found herself covering the cost and responsibility of maintaining two homes — her apartment and the property. Deciding to sell was not just a financial choice; it was a very emotional one. Jennifer’s goal was clear: secure the highest possible price while also achieving a quick sale.

The home was in the highly desirable Stonehaven neighborhood, which had been gaining in value and popularity for the last five years. However, several other properties in the neighborhood were for sale at the same time, and our price point placed us at the top of the price-per-square-foot range. While the property had wonderful features — including a backyard pool — buyers at this price point expect near-perfect presentation.

To make sure we stood out, I helped Jennifer prepare the home to shine. She invested in fresh paint, minor repairs, and professional staging. I hired professional photographers and videographers to capture stunning images, lifestyle shots, and aerial views of the backyard oasis. Then I launched an aggressive marketing campaign: targeted ads on Facebook, Instagram, and Google; engaging video reels and shorts; and mailers to neighbors to encourage word-of-mouth — which ultimately connected us to the eventual buyers. I also hosted multiple open houses, attracting 5–6 groups each time, and coordinated 16 private showings — far above the neighborhood average of five.

Within just 14 days on the market — compared to the 47-day average — I received an initial offer of $750,000, which was $25,000 below list. Through strong negotiations, I raised that to $770,000, just $5,000 under asking. During this negotiation, I also secured a reduced buyer’s agent commission of 2.5% instead of the standard 3%, which saved Jennifer approximately $3,850 right at the contract stage.

When inspections uncovered roughly $20,000 worth of needed repairs, I leaned on my trusted contractor network to get the work done beautifully for a fraction of that cost, ultimately limiting her repair expense to just $5,000 — another significant savings.

In the end, the home sold for 99% of list price, in less than a third of the average market time, and Jennifer was able to move forward knowing she had achieved both of her goals: the highest price possible and a fast, smooth sale.

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Why This Sale Matters?

This success story demonstrated how a thoughtful, targeted approach can:

✔️ Generate more buyer interest than triple the market average.

✔️ Turned a $25K-below-list initial offer into a near-full-price sale.

✔️ Saved the seller almost $19,000 through smart commission and repair negotiations.

✔️ Delivered results 70% faster than the average days on market.

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