By Maureen Mahood, Broker‑Owner • SellYourHomeCharlotte.com

When your home first hits the market, buyer attention is at its peak. That’s why I follow a detailed 14‑day launch roadmap—beginning with a tightly timed Coming‑Soon phase—to grab interest early and convert it into the strongest offers possible.

Pre‑Listing: Coming‑Soon (0–21 Days Before Go‑Live)

Goal: spark curiosity without racking up Days‑on‑Market.

• Walk‑through to flag quick repairs or touch‑ups
• Light staging guidance + pro photo scheduling
• Exterior placeholder photo uploaded to Canopy MLS (21‑day cap)
• Status set to Coming‑Soon—ads run, but showings wait
• Social teasers, neighborhood reels, and agent phone calls
• Email blast to my buyer network with target price range

Timing Note: We start the 21‑day clock after your prep work is on track, so you never lose precious exposure days.

Day 1 – Launch Day

• Listing flips to Active on the MLS
• Syndicated to 100 + sites: Zillow, Realtor.com, Redfin, etc.
• Featured spot on SellYourHomeCharlotte.com
• Yard sign installed (where allowed)
• Social + email “We’re Live!” blast

Launch day isn’t just a switch—it’s a coordinated multi‑channel push.

Days 2–3 – Marketing in Full Swing

• Facebook & Instagram ads begin delivering impressions
• Buyer views, saves, and showing requests monitored hourly
• Early feedback logged; micro‑adjustments made on the fly

Days 4–7 – Showings & Feedback

• Showings confirmed around your schedule
• I call every agent for buyer impressions
• You receive a daily recap (price vibe, photo accuracy, objections)

If trends suggest tweaks, photos, copy, price—we discuss immediately

Days 8–10 – Adjust & Re‑Engage

• Deep‑dive on traffic, feedback, and competitive data
• Refresh photos, headline, or price if needed
• Follow up with early‑showing agents to revive interest
• Retargeting ads keep your home in buyer feeds

Days 11–13 – Negotiation Prep

• Update net sheet & comp set
• Discuss ideal terms, timelines, and walk‑away points
• Draft responses for likely offer scenarios so we’re ready to move fast

Day 14 – Market Pulse & Strategy Check‑In

We review showings, feedback, and any offers: stay the course, adjust, or pivot. By Day 14 we’ve either landed a strong buyer—or know exactly what lever to pull next.

What You Can Count On From Me

• Honest, frequent communication (no guessing)
• Creative, compliant marketing—photos, video, ads, and SEO
• Data‑driven pricing guidance (I never practice dual agency)
• Skilled negotiation from offer to close
• Respect for your time: flexible showing windows, clear timelines

Click here to see how we sold our listing

in just 14 days!

Ready to make your move?

704‑621‑3066 | [email protected] | SellYourHomeCharlotte.com

Get an instant home value estimate: https://sellyourhomecharlotte.com/whats-my-home-worth/

FAQs

How long can my listing stay in Coming‑Soon status?

Up to 21 days—no more. We’ll shoot a quick exterior placeholder photo so your address shows in Coming‑Soon status, signaling buyers we’re on the way. During this teaser phase we can advertise broadly, but no one can step inside until we switch to Active. Many sellers finish prep in less than 21 days—when you’re ready, we launch early.

What if my repairs run longer than expected?

We don’t enter the MLS until your contractor gives the green light. That way, the 21‑day clock never starts prematurely.

Do I have to leave for every showing?

Yes. Buyers need to speak freely and picture themselves living in the space—something that’s hard to do when the owner is present. If wrangling kids, pets, or work‑from‑home calls requires extra time, we can set a showing notice (e.g., two‑hour lead) or batch appointments into convenient blocks. The more accessible your home is, the faster it tends to sell.

How are offer deadlines or “highest & best” calls handled?

We tread carefully. While a hard cutoff can drive urgency when demand is off the charts, it can also scare away buyers who need time to crunch numbers. I track showing volume and feedback in real‑time and then review the pros and cons with you. Together, we decide—case by case—whether setting a deadline or asking for “best offer” strengthens your position or risks thinning the pool.

Can we adjust price before Day 14?

Absolutely. If feedback or online traffic signals we’ve missed the mark, a swift price correction often sparks fresh interest and avoids getting stale.

What if multiple offers come in the first week?

I lay them out apples‑to‑apples—price, terms, contingencies, close date—so you can see which delivers the best net and certainty. Then I negotiate to keep your leverage.

How will I track performance?

You’ll get a simple dashboard with showings, saves, ad clicks, and my take on buyer sentiment every few days.

Does this plan work for condos or townhomes?

Yes. We simply add HOA docs and community details to your marketing.

What upfront costs should I expect?

Minor touch‑ups, utilities during listing, and any small staging pieces you choose. I cover professional media and digital ads.

I need to buy before I sell—options?

Lease‑back, extended closing, or a bridge‑style product can keep you housed. I’ll connect you with lenders and structure timelines that sync.

Author Bio

Maureen Mahood, licensed in NC & SC, is the broker‑owner of SellYourHomeCharlotte.com. Since 2015 she has closed 200 + Charlotte‑area sales and serves on the county Board of Equalization. Off duty she rescues dogs with RescuedMe.org.